(1968 - 1969) - Luiz Gustavo
CAST
Luiz Gustavo ... Beto Rockfeller
Gésio Amadeu ... Gésio
Luiz Américo ... Tomás
Jaime Barcellos
Othon Bastos
Eleonor Bruno ... Rosa
Renato Côrte Real
Walderez de Barros ... Mercedes
Maria Della Costa ... Maitê
Dalva Dias
Débora Duarte ... Lu
Lima Duarte ... Dias Barreto
Walter Forster ... Otávio
Etty Fraser ... Madame Waleska
Elias Gleizer ... Himself
Ney Latorraca
Yara Lins
Rafael Loduca
Plínio Marcos ... Vitório
Esther Mellinger ... Tânia
Bete Mendes ... Renata
Zezé Motta ... Zezé
Wladimir Nikolaief ... Lavito
Alceu Nunes
Martha Overbeck
Marilda Pedroso ... Mila
Marília Pêra ... Manoela
Heleno Prestes ... Tavinho
Irene Ravache ... Neide
Rui Resende ... Saldanha
Pepita Rodrigues
Ana Rosa ... Cida
Rodrigo Santiago ... Carlucho
Joffre Soares ... Pedro
Writing credits
Eloy Araújo
Plínio Marcos
Bráulio Pedroso
Language : Portuguese
Country: Brazil
Directed by
Walter Avancini
Lima Duarte
TV Tupi
Trivia
Only 7 of the original 298 chapters still remain
Beto Rockfeller is often mentioned as a turning point for the telenovela format in Brazil; it abandoned the melodramatic, artificial tone of previous shows for a more naturalistic approach, with use of colloquial language; characters would often mention actual news and gossips of the time. It also was the first telenovela to use contemporary pop hit songs in its soundtrack, rather than purely orchestral music
The telenovela was adapted into a 1970 motion picture directed by Olivier Perroy, with the main cast of the TV show
A Volta de Beto Rockfeller, a sequel, was aired from March 26, 1973 to November 9, 1973. It was not as successful as the original telenovela; yet it is noteworthy as Tupi's first telenovela produced in color
Beto Rockfeller is a charming, lower middle class shoes salesman who cons people into believing he is a millionaire by mixing himself with members of the high society of São Paulo.
