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Google profits in the red-hot advertising market almost doubled, which will also affect the market of play digital signage

Google profits in the red-hot advertising market almost doubled, which will also affect the market of play digital signage.

Google said its profit in the quarter benefited from accounting changes related to the depreciation of servers and networking equipment, which boosted net income by $460m.

Much of the company growth has come from e-commerce advertisers eager to reach customers whose product searches start online. The company partnered with Shopify Inc. this year to simplify search listings and AD purchases for 1.7 million merchants. The effort to revive its e-commerce division has helped retail advertising become Google biggest contributor to growth.

In recent months, the search giant retail advertising arm has benefited from Apple new privacy policy. Since April, the iPhone maker has required apps to ask users if they want to be tracked. The changes have weakened Facebook Inc., according to AD buyers and small businesses. And Snap Inc. Many brands have therefore shifted spending to Google.

"In the land of the blind, the one-eyed man is king," said Brian Weiser, global president of GroupM Business Intelligence. "Whatever data they have [at Google] is better than what most other people have."

YouTube has been another major driver of Google AD revenue. The video giant reported that sales rose 43% to $7.21 billion in the quarter.

The business is expected to generate nearly as much revenue this year as Netflix Inc. Is a subscription business worth nearly $300 billion. Revenue missed Wall Street expectations, sending Google shares down about 1% to $2,761.01 in after-hours trading.

Google finance chief Ruth Porat said Apple changes had a "modest impact" on YouTube revenue, but did not elaborate further. The company relies on iPhone and iPad data to locate and measure some of the inventory it sells.

Regulators and lawmakers may be the biggest challenge to Google continued commercial success. Last week, the attorneys general of Texas and more than a dozen states filed an early, unredacted antitrust complaint against Google. They highlighted how the company cut advertising spending through its system by 22 to 42 percent, two to four times that of competing AD exchanges.

Trailing with 6 percent, Google reported that cloud sales rose 45 percent to $4.99 billion over the same period. Sales fell short of Wall Street expectations of $5.19bn and the company reported an operating loss of $644m for the unit, which analysts said prompted investors to sell shares in after-hours trading.

Google profits in the red-hot advertising market almost doubled will also affect the market of play digital signage. For more information or get the latest price of play digital signage, feel free to send an email to:

The market trend of play digital signage

Due to the impact of the global spread of COVID-19, the global MARKET size of LED display screens in 2020 is estimated to be $5.7 billion, down about 10% year-on-year. It is estimated that the global outdoor LED display market will reach 12.9 billion yuan in 2021, and 23.9 billion yuan in 2026, with a compound annual growth rate (CAGR) of 9.0%. However, certain application areas, such as outdoor transportation, advertising billboards, and some municipal-related application places, are expected to pick up in the second half, and play digital signage will also benefit from the government economic stimulus. Regarding the development of the next few years, if there are no big macroeconomic changes, it is expected that the global LED display will maintain a compound annual growth rate of 18% from 2021 to 2026, among which the small spacing display is still the biggest driving force for market growth.

The world leading outdoor LED display manufacturers include Daktronics, Samsung, Unilumin and Leyard, etc. The top four manufacturers in the world account for more than 40% of the market share. At present, China is the world largest Outdoor LED Display market, accounting for more than 60% of the market, followed by North America, accounting for nearly 15% of the market.

The market distribution of play digital signage

In terms of regional market pattern, North America and EMEA are the most severely affected regions this year, which are expected to decrease by 7.7% to 6.7% respectively, and their share will also decrease accordingly. China is now slowly recovering from the impact of the epidemic, and stimulated by new infrastructure policies, the Chinese market play digital signage is expected to maintain the world fastest growth rate of about 3.8% this year.

The markets most affected this year are mainly applications related to clustered events, such as cinemas and commercial and retail venues. However, for security monitoring or control room, it will benefit from the government new infrastructure policy this year. It is estimated that this will be the fastest-growing play digital signage application market this year, with the market share expected to increase from 13.3% to 13.9%.

With the decline of LCD cost, size continues to enlarge, currently can see more than 80 inches of LCD TV, electronic whiteboard into commercial, coupled with the rise of LED display market, commercial projector in enterprise conference space shipment quantity will also decrease year by year.

However, the outdoor LED display screen is different from the indoor LED display screen. Since it is applied to outdoor scenes, in addition to meeting the display function, the play digital signage screen needs to ensure the transmission quality under direct sunlight, so it needs to meet the requirements of a high brightness display. In addition, the outdoor environment is changeable and harsh, so the outdoor LED display should have strong weather resistance, fully adapt to all kinds of bad weather, and can be used for a long time.

Future development estimates of play digital signage

Nowadays, the limelight of MiniLED backlight display technology is rising day by day. All kinds of information about MiniLED backlight display is overwhelming, which means the comprehensive arrival of MiniLED display technology. At the same time, an easy to be ignored market, outdoor LED display play digital signage market is also booming. According to data from relevant research institutions, the global LED display market in 2021 has gradually recovered from the impact of the epidemic in 2020, and the scale including play digital signage is expected to reach RMB 51.9 billion. Among them, the scale of P2.5 or above spacing LED display exceeds 20 billion yuan, accounting for nearly 50% of the total scale.

The high-quality play digital signage supplier-RISINGLCD

RISINGLCD ( WITH BRAND OF RISINGSTAR ) is a professional highlight LCD manufacturer from China, as a superior global play digital signage supplier, a modernized high-tech enterprise with 100 employees including 20 highly qualified and well trained engineers. Rising LCD is a professional LCD panel, TV, display, outdoor display, display modules, LCD TV display equipment supplier providing high quality products for home and business uses such as LCD modules, outdoor monitor, digital signage, interactive touch screen, digital menu and more. For more information or get the latest price of play digital signage, feel free to send an email to:, the sales team will reply within 48 hours.

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